The organization belongs to the government of the United Arab Emirates. The Executive Director is Sheikh Ahmed bin Saeed Al Maktoum, who is a member of the UAE royal family. Nakheel calls it their mission to create world-class facilities that are highly comfortable and suitable for business, and for life. They are also characterized by modern architecture. In his work the developer seeks to combine innovative technologies and the most effective urban planning methods. In first place are the interests of people, as well as their comfort and level of safety. All assets are managed by Nakheel Asset Management and Infrastructure (NAMI). NAMI is in charge of the design and operation of everything from the tunnels to the swimming pools in many of Nakheel’s developments.